Cookie Policy
We use cookies and similar technologies on our websites and web applications in a manner consistent with the Digital Personal Data Protection Act, 2023 (DPDPA) and the DPDP Rules 2025. Where cookies involve the processing of personal data, we rely primarily on your consent, along with transparency and user control.
1. What are cookies?
Cookies are small text files stored on your browser or device when you visit a website. They help websites recognise your device and remember certain information about your visit.
We also use similar technologies such as local storage, pixels, and tags. For simplicity, we refer to all of these as "cookies" in this policy.
2. Types of cookies we use
We use the following categories of cookies:
2.1 Strictly necessary cookies
These cookies are essential for our websites and SaaS platform to function properly, for example:
- logging you in and maintaining your session;
- enabling security functions;
- load balancing and routing traffic.
Without these cookies, core features of the site may not work. These cookies do not require consent, but we describe them here for transparency. You can disable them via your browser, but the site may become unusable.
2.2 Preference cookies
These cookies remember your choices, such as:
- language and region;
- UI layout or display settings.
They help provide a more convenient and customised experience but are not strictly essential. We only use these cookies with your consent, which you can manage at any time through our cookie settings or your browser.
2.3 Analytics and performance cookies
These cookies help us understand how users interact with our website and application, for example:
- pages visited and features used;
- time spent on pages;
- error or performance events.
We use this information to improve the stability, usability, and performance of our services. Where possible, we configure analytics tools to minimise personal data (for example, by aggregating or pseudonymising usage information).
Because analytics cookies can involve the processing of personal data, we treat them as non-essential and only place them after you have provided consent via our cookie banner or settings.
2.4 Marketing cookies (if and when used)
These cookies help us:
- measure the effectiveness of marketing campaigns;
- show relevant ads for our services on our own or third-party digital properties.
Marketing cookies are fully optional and always require your explicit consent. If you do not consent to marketing cookies, you may still see generic ads, but they will not be tailored using these cookies.
3. Consent, legal basis & control
Where cookies involve the processing of your personal data:
- Our legal basis is your consent, in line with the DPDPA 2023.
- Consent must be free, specific, informed and unambiguous and given by a clear affirmative action (for example, clicking "Accept" in the cookie banner).
- You can withdraw your consent at any time, and we make this as easy as giving consent.
In practice:
When required by law, we display a cookie banner / settings panel that:
- explains the categories of cookies;
- allows you to accept all or reject non-essential cookies;
- allows you to manage preferences by category (e.g., analytics, marketing).
Strictly necessary cookies are active by default.
Preference, analytics, and marketing cookies are only activated after you consent to them.
You can change your cookie preferences at any time by:
- using our site's cookie settings (where available); and/or
- clearing or blocking cookies via your browser settings.
Blocking non-essential cookies will not prevent you from using core features, although some convenience or personalisation features may not work as intended.
4. Third-party cookies
Some cookies on our websites may be set by third-party providers, such as:
- analytics services;
- customer support or chat tools;
- payment processors;
- advertising or marketing platforms (if used).
These third parties process data under their own privacy policies. We:
- seek to minimise the categories and scope of third-party cookies used;
- include appropriate contractual safeguards to ensure they protect personal data consistently with the DPDPA;
- only activate analytics and marketing cookies from such third parties after you have given consent, where applicable.
5. Cookie duration and more information
Cookies may be:
- session cookies, which expire when you close your browser, or
- persistent cookies, which remain on your device for a defined period or until you delete them.
Specific durations vary by cookie and provider. We limit retention to what is reasonably necessary for the purposes described above.
For more information about how we process personal data, your rights (including access, correction, erasure, withdrawal of consent, nomination, and grievance redressal), and how to contact our Grievance Officer / DPO, please refer to our Privacy Policy.
