How SMEs Can Keep Up With Digital Transformation | TranZact

Feb 23, 2021 in Digital



Digital Transformation and technology up-gradation is definitely a boon for society. Rapidly changing technology has become one of the sources of pressure on SME owners. But to compete in modern business, you must keep up. You and your team should take full benefit of the technology you currently have. You should also be informed about innovations in the market. This will help you make timely and educated buying decisions in the future.

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Ways to Help Your Team (& Yourself) Keep Up with the Digital Transformation

But it is possible that your team may not be as tech-savvy as required. So here are some tips you can use to help your team and you to keep up with Digital Transformation.

1. Determine Your Company's Needs

Knowing what your company needs and the loopholes in your current business processes is the most important thing to do before adopting any tool or technology.  Knowing what technology is right for your business is not something to consider lightly. Choosing the right technology involves identifying your company’s needs as well as anticipating potential growth, all while staying within your budget. However, when implementing their digital transformation strategy, managers often forget one thing. Even before they wow their customers with digital technology, they first need to win over their employees to the new approach. This can be a lot harder. Why? Because of human beings’ natural aversion to change.

You can discuss this with your team, the kind of problems they are facing, and the kind of solution they need. Indian SMEs face most problems in streamlining workflow and achieving hassle-free unified communication. Companies like TranZact are helping SMEs streamline their business processes in a hassle-free and cost-effective manner with their platform.

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2. Be aware of change aversion

It’s a well-known fact that people usually have an intense dislike to change. We like things that keep us within our comfort zone and even more so in the workplace. Why? In business, organizational change generally goes hand in hand with a significant drop in productivity. It can be really frustrating for experienced employees who generally perform at a high level. Essentially, it takes time to master new concepts, understand new technology, and memorize new procedures. 

Although new technology may seem attractive, before putting it in place, it’s important to make sure it to ensure that it brings real value to the company. It is because the change will temporarily reduce productivity. And there’s always the risk of the change failing.

Your team may be skeptical after the change announcement. If you or the management team doesn’t provide quick and concrete answers to their questions then the risk of the change failing increases. so it’s essential to create a change management strategy from the outset in parallel with the digital transformation strategy.

3. Build a change management strategy

When you implement a new technology that affects a company’s processes, it’s crucial that you also put a change management strategy in place. Unlike the digital transformation strategy, which is primarily focused on the new technology itself, the change management strategy focuses exclusively on the users/employees. How will employees react to news of the change? Will training be required? What resources should be made available to users to assist them?  You need to know the answers to these questions and should take steps accordingly. For example, do you think your employees need a week of training after onboarding? Does the digital solution you are adopting have great customer support? How can your employees get in touch with the support executive? For example, TranZact provides customer support through chat and call 24✕7.

4. Try to plan out every step of the change

Murphy’s Law is bound to arise – “Anything that can go wrong will go wrong.” Carefully consider every stage of your organizational change, and plan for all eventualities. It’s a basic principle of project management. Insufficient planning causes 90% of errors that arise during a project. Whether you’re organizing a major project (like streamlining all business processes) or a medium-sized project (switching all internal communications to digital technology), good preparation is always necessary. The better prepared you are, the easier it will be for you to convince your team and react in case of a crisis.

5. Produce a communication plan

Digital transformation is a long process. Although company executives are increasingly aware of it, a number of employees don’t know about or misunderstand the phenomenon. That’s why you need to organize every single aspect of the communication plan that will accompany your digital project. It’s how you’ll convince, reassure and guide users throughout the change. If needed you can have a project manager who’s responsible for your digital project and who will act as a spokesperson. He or she will be the person employees turn to when they have questions. This helps you to avoid inconsistency and uncertainty by centering all decisions and communications around a single point of contact.

Way Forward

Digital transformation can sometimes be a highly technical process. But looking at it from a purely technical viewpoint may not be right. It is also a massive managerial challenge. After all, before you even think about your digital transformation, you need to make sure that your employees’ state of mind and behavior is ready to be transformed. At TranZact we have helped over 1000 SMEs take the first step towards Digital Transformation. Get in touch with us for more advice on how to adopt digital transformation for your company.

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TranZact is a team of IIT & IIM graduates who have developed a GST compliant, cloud-based, inventory management software for SME manufacturers. It digitizes your entire business operations, right from customer inquiry to dispatch. This also streamlines your Inventory, Purchase, Sales & Quotation management processes in a hassle-free user-friendly manner. The software is free to signup and gets implemented within a week.